Nameless social apps face one other reckoning as UNC System to ban Yik Yik, Fizz, Sidechat & Whisper

Anonymous social apps face another reckoning as UNC System to ban Yik Yik, Fizz, Sidechat & Whisper

Nameless social apps are in for a reckoning. Sure, once more. This week, College of North Carolina (UNC) System President Peter Hans introduced a plan to dam the usage of fashionable nameless social apps on campus, together with Yik Yak, Fizz, Whisper, and Sidechat. The ban would influence the 16 universities, like UNC Chapel Hill, NCSU, UNC Charlotte, and others, in addition to one public residential highschool that includes the UNC system.

In remarks shared in a letter with the UNC Board of Governors, Hans explains the rationale for the ban, noting that these small, hyper-local platforms have “proven a reckless disregard for the wellbeing of younger folks and outright indifference to bullying and dangerous habits.”

The apps additionally flip a blind eye to different issues, like sexual harassment, racial insults, and drug dealing, he famous.

In the event you’re not acquainted with these apps, you’re most likely not the goal demographic.

Nameless social apps are inclined to enchantment to youthful customers and are sometimes used for dangerous habits like bullying, harassment, and on-line abuse. Or as Hans colorfully places it, the apps are “the fashionable equal of scrawling merciless rumors on the toilet wall, besides now with a a lot bigger viewers.”

Lots of the trendy variations of the nameless social set additionally narrowly goal younger folks by working inside a five-mile radius of a school or college campus. That results in giant adoption amongst faculty college students however, due to their use case, they’re typically missed by faculty directors. Hans, for instance, admitted he had by no means heard of any of those apps till a bunch of research physique presidents introduced them to his consideration.

The nameless social pattern, sadly, will not be new. It appears each few years — and regardless of what number of occasions nameless apps like these fail — somebody, someplace builds one more nameless social platform. It’s the cockroach class of social media.

Yik Yik, in truth, is on its second life. The preliminary model shut off entry to U.S. center and highschool college students amid bullying and threats of violence in 2014, then shut down for good in 2017 as its co-founders headed off to Sq. (now Block) in an acqui-hire type acquisition. However in 2021, the app resurfaced — or not less than, one bearing its similar identify and branding however beneath new possession. (See what I imply about cockroaches?)

Irrespective of what number of occasions this pattern is tried, standalone nameless social apps aimed toward shoppers not often result in a sustainable enterprise. The price of changing into a house to a lot poisonous content material in the end does them in, whether or not due to shopper backlash over their failure to handle the cyberbullying (RIP Secret), app retailer bans (RIP Sarahah), de-platforming and lawsuits (RIP Snap’s nameless social developer companions), regulation (RIP, or, as within the case of the sooner model of YikYak, quite a few campus-wide bans impacting its goal market.

With UNC’s transfer to ban the apps from working on its community, the start of the tip for this present set of apps could possibly be nearing. Already, amongst this group there have been turf wars and consolidation — Sidechat quietly acquired Yik Yak final yr, as an illustration. Now, these apps are surfacing on the radar of those that have the power to harm their adoption and utilization.

Whereas the UNC ban doesn’t imply college college students received’t be capable of entry these apps — they may nonetheless use these apps over their mobile plan or different Wi-Fi networks — it’s not less than an try and steer college students away from these platforms and the dangerous behaviors they encourage.

“My hope is that this motion, admittedly a small step, will immediate deeper reflection about how we’re encouraging our college students to spend their time, interact with their friends, and domesticate a public sq. that’s worthy of a public college,” wrote Hans.

The UNC System President stated he was impressed to take motion after listening to a public lecture given by NYU social psychologist, Jonathan Haidt, who identified that our present relationship with know-how and on-line life is a selection, and we may make completely different decisions.

“We used to prescribe opium to youngsters, [Haidt] famous, and we stopped when it grew to become clear that we have been doing horrible hurt,” Hans stated.” I feel we’re approaching an identical second of readability in the case of the digital meds freely distributed to them for the final fifteen years,” he added.

Yik Yak, Sidechat, Whisper, and Fizz have been requested for remark utilizing public e-mail addresses revealed on their web sites and of their phrases of service. Not one of the corporations responded and a few of their revealed emails don’t work, regardless that the apps are up-and-running. Makes an attempt to succeed in Fizz via a earlier PR rep additionally failed. Sidechat quietly acquired Yik Yak in 2023.

The apps at the moment have a small foothold amongst youthful customers. In accordance with knowledge from app intelligence agency AppFigures, Yik Yak is the most important of the group, with over 3.5 million iOS installs since 2021. Sidechat has roughly 334,700 iOS installs; Whisper has 761,044 Android installs, and Fizz has 583,318 iOS installs.

A few of the apps have caught the eye of universities earlier than. Along with the unique Yik Yak, Harvard reached out to Sidechat in January over scholar studies of antisemitic posts on its platform, asking the corporate to do extra to reasonable its content material. Florida State College additionally included Fizz in its 2023 ban on apps that threatened private privateness and nationwide safety, alongside TikTok, WeChat, and others as did Florida A&M.

The 4 nameless social apps Hans referenced aren’t but banned on UNC campuses. Nonetheless, Hans requested the authorized and I.T. groups to develop a plan to dam the apps from the UNC System infrastructure. He didn’t share a timeline as to when the blocks can be in place.

Sarah Perez is reachable at or @sarahperez.01 / 415.234.3994 on Sign.

The UNC System’s choice to ban nameless social apps equivalent to Yik Yak, Fizz, Sidechat, and Whisper marks one other chapter within the ongoing reckoning of those platforms. These apps, which permit customers to publish anonymously, have been criticized for facilitating cyberbullying, harassment, and the unfold of dangerous content material.

The UNC System’s transfer to ban these apps is a step in the appropriate path in direction of making a safer and extra inclusive on-line setting for college students. By taking a stand towards platforms that allow nameless abuse, universities are sending a transparent message that such habits won’t be tolerated.

As we proceed to navigate the advanced panorama of social media and on-line communication, it is very important prioritize the security and well-being of customers. By holding platforms accountable for his or her position in fostering poisonous environments, we are able to work in direction of making a digital area that’s extra respectful, empathetic, and supportive.

In conclusion, the UNC System’s ban on nameless social apps is a mandatory and commendable choice that highlights the necessity for better accountability and accountability within the realm of on-line communication. By taking a stand towards platforms that allow abusive habits, universities are taking a proactive step in direction of fostering a more healthy on-line group for all customers.


1. Why are nameless social apps being banned by the UNC System?
– Nameless social apps have been linked to cyberbullying, harassment, and the unfold of dangerous content material. By banning these platforms, the UNC System is taking a stand towards such habits and prioritizing the security and well-being of its college students.

2. What influence will the ban have on college students?
– The ban on nameless social apps might inconvenience some college students who use these platforms for reputable functions. Nonetheless, the general purpose is to create a safer and extra inclusive on-line setting for all college students.

3. Are there different platforms that college students can use?
– Whereas the UNC System’s ban encompasses particular apps, there are nonetheless loads of different social media platforms that college students can use to attach and talk with each other. It is necessary to decide on platforms that prioritize security and respect for all customers.

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