Apple thinks 128GB of storage is worth bragging about in new video ad

Apple thinks 128GB of storage is worth bragging about in new video ad


  • Apple has posted an iPhone 15 sequence video advert to boast in regards to the line’s 128GB of base storage.
  • This comes as many high-end and even some mid-range Android telephones transfer to 256GB of base storage.

Apple has traditionally lagged behind many Android telephones relating to base storage, with the agency providing 128GB of base storage throughout the iPhone 15 sequence. That’s nothing particular, however the firm is nonetheless boasting about this in a brand new video advert (seen above).

Apple posted an iPhone 15 sequence advert on YouTube (h/t: GSMArena), and it touts the road’s inner storage. The video reveals a person about to delete images from his iPhone when the topics in these images begin singing in an finally profitable bid to cease him from doing so.

“A number of storage for plenty of images. iPhone 15 with storage beginning at 128GB,” reads the video description.

128GB of base storage is outdated information

It’s perplexing to see Apple boasting about 128GB of base storage in an advert, as 256GB is the norm for a lot of high-end Android telephones at present. In reality, a number of low-cost telephones additionally pack 256GB of storage of their base variants. These gadgets embrace the POCO X6 sequence, the Moto G Energy 5G, the Redmi Word 13 Professional Plus, and the Moto G Stylus 5G.

There are nonetheless some main Android manufacturers sticking with 128GB of base storage of their flagship telephones, such because the Samsung Galaxy S24 and the Google Pixel 8 vary. However Samsung and Google aren’t precisely bragging about this storage allotment, to start with. And in Samsung’s case, the S24 Plus and S24 Extremely have 256GB of base storage anyway.

Both manner, 128GB of storage isn’t particular anymore and hasn’t been particular for a number of years now. Though you would argue that Apple is concentrating on house owners of outdated iPhones which are caught on 64GB of inner storage. In any case, the corporate solely ditched 64GB of base storage completely with 2021’s iPhone 13 sequence.

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